CYPRESS,CA Dec 29, 2007- ActiveWrap® Inc is proud to introduce it's most recent addition in its quality line of sports medicine products. Helping athletes around the world since 1997, ActiveWrap serves to provide quality injury care and prevention wraps to all levels of sports and fitness. ActiveWrap now presents the new shoulder heat & ice wrap. Constructed with the finest quality materials and teamed up with two large reusable hot-cold thermal packs, ActiveWrap® insures superior function and fit unlike anything on the market. This new model smartly fills a void where competitor shoulder ice wraps have fallen short. The main areas addressed with this new offering are simple; better comfort and conformability, improved sizing and ease of use, and professional quality at a great price. The ergonomic, perforated lycra sleeve design allows the typical shoulder patient to apply the wrap without assistance or sacrificing mobility once it is applied. The  shoulder wrap also features ActiveWrap's unique dual rotator cuff compression straps to drive cold where you need it most alleviating loose "untouched" areas. In addition to the overall structural design of the ActiveWrap shoulder model, the innovative glycerine gel ice component insures lightweight, always flexible therapy around the entire joint. The patient or therapist can also pinpoint exact spots to target by simply removing one of the two included packs inside the wrap.  As company founder and certified physical therapist, Shawn Hickling states,” We have been designing innovative products with a focus on quality for years. As therapists first, we understand the need for fit and comfort is essential to the efficiency of pain relieving products for the active female.” Based company, ActiveWrap® Inc continues to provide a unique and patented alternative to current thermal therapy methods. The ActiveWrap® Hot/Cold compress is a high quality professional therapy wrap that adjusts to your exact injury. Stay active and order online at www.activewrap.com or toll-free (866)880-9777