February 1, 2006 - ActiveWrap teams with active.com as part of the active advantage program offering discounts to all members of active.com.

Millions of active consumers visit Active.com each day to search and register online for events and activities, start online training programs or access nutrition, fitness and training tips. Athletes in every sport receive the site’s weekly and monthly newsletters offering local event information and the latest on gear and training.

As one of the Web’s most popular resources for active consumers, Active.com offers a one-stop shop for maintaining healthy lifestyles or setting and achieving fitness goals. The site offers an online database of more than 100,000 events and activities in over 50 sports in 5,000 cities nationwide, from 5K runs and marathons to cycling races and triathlons. Finding events is easy and online registration makes participation fast and convenient.

To help participants prepare for races and events, Active.com offers a range of online training programs. Participants can log and track workouts, build customized plans, interact with coaches or track daily calories and nutrients online.

ActiveWrap is pleased to offer 15% off all products thru the active advantage program.

Through the site’s customized membership program, ActiveAdvantage, participants gain additional savings and discounts on sports gear, airfare, lodging, transportation, even online event registration fees.

No one likes to get injured. But it helps to be able to treat an injury quickly and effectively to get you back in action. ActiveWrap is an easy way to provide heat and cold with compression to the ankle, knee and elbow. It’s designed specifically to the curvatures of those areas, so it fits correctly and provides even heat or cold. The three hot/cold packs can be completely removed and positioned in the wrap to place them exactly where they’re needed. Visit www.citysports.com

Ashley Borden Team ActiveWrap cover girl/San Diego Charger Girl and pro footballs hottest pom-shakers featured in this edition of FHM magazine.

Visit www.fhmus.com to order your copy today. FHM photography by Perry Hagopian.

The United Spirit Association represents a 51-yr tradition of well-coordinated summer training camps, competitions, clinics, workshops and special events for students jr high thru collegiate and pro levels. The USA is the largest cheer camp organization in the Western United States. USA is actively involved in major spectaculars for the San Francisco 49ers, Seattle Seahawks, The Los Angeles Clippers, The Sacramento Kings, UCLA,

Stanford as well the NFL Pro Bowl and many other televised events both professionally and collegiate.

As cheerleading numbers climb well over the 3 million mark in the US alone, preventing and treating injuries will be key to the continued growth of cheer and dance. ActiveWrap is proud to work with the United Spirit Association in providing preventative and healthy routines within the organization. ActiveWrap will serve as the Official Therapy Wrap and Supplier to USA.

ActiveWrap manufactures professional quality hot/cold compression wraps. Our products make injury care and prevention easy and convenient. Our customer base stretches thru all levels of sport and activity. It is the mission of ActiveWrap to keep our customers healthy and happy while providing the best possible value in sports medicine. www.activewrap.com

Carly Patterson's agent is very busy By Jeff Eisenberg, Staff writer

Copyright 2004 The Times-Picayune Publishing Company

Excerpt from article

"So far, so good for Patterson, easily U.S. gymnastics’ most recognizable face. Before leaving for Athens, Patterson, 16, inked endorsement deals with Visa, AT&T Wireless and McDonald’s in addition to her 2-year-old relationship with ActiveWrap, a company that sells therapeutic wraps. Her likeness already graces McDonald’s bags nationwide as well as a Wheaties box commemorating her Olympic triumphs.

Since her gold medal-winning performance, Patterson also has been the toast of the talk-show circuit. She has appeared with Jay Leno, David Letterman, Katie Couric and Ellen DeGeneres. "All of a sudden, these opportunities are presenting themselves, and Carly’s having a great time," Saegusa said. "She’s been so focused on gymnastics, but I think she enjoys being out there performing, whether it’s in the gym or on stage." In between fielding interview requests, Saegusa is starting to form a long-term plan she hopes will make sure Patterson’s star doesn’t fade. She has booked Patterson to appear on a 40-city tour with the other members of the U.S. women’s squad, and is still sifting through a stack of endorsement requests trying to find companies that suit her client’s interests.

One of her most loyal sponsors, ActiveWrap president Shawn Hickling, expects Patterson to have sustained success as an advertising spokes person. "What will separate her from everyone else is her personality," Hickling said. "It’s the Louisiana in her. When she talks to somebody, it’s always ‘yes sir’ or ‘no sir.’ She’s respectable, humble and polite. A lot of people can relate to that."

Most sports marketing experts agree. Tuchman thinks she will sign multiple six-figure endorsement deals by mid-October, then continue to make appearances for various corporate functions at $15,000-$20,000 apiece. "Out of the crop of U.S. athletes from Athens, I definitely think she and (swimmer) Michael Phelps are the top two," Tuchman said. "She’s young, she’s got a wholesome image, and she’s obviously pretty attractive. A lot of brands are targeting a younger demographic, and she definitely fits in with that." If online auctions can be used as a gauge, that image is already selling.

A whopping 173 pieces of Carly memorabilia are for sale on Ebay right now, from trading cards, to T-shirts, to signed Wheaties boxes. That lends credence to Saegusa’s belief that Patterson could capably promote a wide range of products. "She has really broad appeal," said David Carter, founder of the California-based Sports Business Group. "She’s attractive and articulate. A lot of corporations are becoming very leary of working with athletes because of their off-the-field issues, but she is the quintessential non-ball player."

There’s no question about Patterson’s potential in the consumer market this autumn. What should be more interesting is to see when her 15 minutes run out. Will she go the way of Kerri Strug, a one-hit wonder destined to be a footnote from the nation’s Olympic past? Or will her popularity endure like Retton’s has? "She does have that sort of ability," Tuchman said. But "she definitely needs to get out there in the next couple months." The clock is ticking.